SITUATION
HRN had received funding to establish itself as a nonprofit organization. A full spectrum of business imagery needed to be developed to position HRN for business interaction and to draw physicians dedicated to hepatitis-C patient care.
OBJECTIVE
Create awareness in the physician community dedicated to hepatitis-C patient care. Establish a cooperative relationship with the pharmaceutical companies that develop new H/C drug and treatment regimens. Generate additional funding from both corporate and private entities.
SOLUTION
A new logo design and Identity system was applied to every aspect of HRN graphic communications, i.e. Branded algorithms, trade show display, physician and patient brochures, seminar invitations, web site, stationery, signage, etc.
RESULTS
In three years, HRN has established itself as a national information resource as well as a communication conduit between the pharmaceutical companies and the H/C dedicated physician community.
